Last weekend I was absolutely honored to be apart of Coach's Mother's Day Customization event at South Coast Plaza. It was awe inspiring to say the least.
Photo Credit: @eco.now.ca
Two Wheels One Planet, a bicycle shop in Costa Mesa, installed two gorgeous chalkboards on their new service wall.
Detail shot of how each letter was constructed. Completed in chalk over three days.
Great News! The sustainable refill shop, Eco Now is doing so well it is moving to a larger location at The Lab in Costa Mesa! This calls for a branding moment on that gloriously textured back wall!
Grand Opening Mid January 2021!
All of these cupcakes were illustrated for Motive Energy in Fountain Valley. Completed in chalk. Every time I see them, they make me smile.
What? How did I get onto a tv show? I have no idea! But it happened, and it aired! ;D Season 4 Episode 17 baby! "Ryans Sketch Playdate"
The "Surf Report" chalkboard is located in the lobby and updated with chalk daily. The two chalkboards below are on either side of the check in area. It was a great way to keep the branding cohesive, while displaying lots of information for the guests to read, and refer back to during their stay. The chalkboard on the right was a map of all of the local surf spots. Definitely worth studying, and who doesn't love an illustrated map?! All work was completed with pain pens for durability.
This was a fun project with a 1980's surf theme. Super cool resort, lots of cute perks, and the most legit staff.
In 2019 Naree Thai (Long Beach) reached out to me for an a-frame chalkboard. This is how it turned out:
It was completed in pastels and chalk. Two years later, in August of 2021, Naree Thai needed a little update. I was very curious to see how these boards had aged outside, by the ocean, and used every day. Here is one side, two years later:
Not too bad! This year they got a full update, and were completed in paint pen in order to last (almost) forever.
This is why I am always trying to talk everyone into painting their walls with chalkboard paint! The possibilities are endless.
This was inspired by a french county decor theme, illustrated with regular and sidewalk chalk.
Butcher paper + masking tape... and you have yourself the most adorable, custom, and temporary birthday mural ever!
The original "welcome" chalkboard (front and back):
And, the final:
Completed in paint pen to last longer.
Menu Chalkboard for LuluBelle's Coffee House & Bakery in Running Springs, California. Completed in paint pen and chalk.
We had the good fortune of connecting with Stacy Moffatt and we’ve shared our conversation below.
Hi Stacy, what led you to pursuing a creative path professionally?
I pursued a creative career because that is the most authentic way I connect with the world. I always knew everything else would leave me feeling like there was a void.
Wedding Portrait, paint pen on cardboard.
Driveway Chalk Mural
Can you open up a bit about your work and career?
I am a trained Illustrator, who started a career in lettering to pay for school. These two unique skills are what have helped me stand out in the commercial arts, and chalkboard industry. I should be clear, these skills, and a whole mess of luck.
Chalk on chalkboard painted office wall.
Camper portrait for Keith Bynum (@keithbynumjr). Paint pen on cardboard.
Toyota Helix camper portrait, gouache on wood panel.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would say, you have got to check out the unique neighborhoods of Los Angeles with its eclectic architecture (ie. lots of awesome walks), going for bike rides in the nature reserves, the Santa Ana Riverbed, and hitting the beaches and the hiking trails. There are some spaces I have longed to check out but haven’t had the opportunity, like Gallery 1989 in Costa Mesa, or the Laguna Beach Harvest festival. They are on the bucket list!
"Best Friends" Watercolor and Micron Pen on card stock.
Chalk on chalkboard wall at the Tower Cafe at the LAC USC Medical Center in Los Angeles
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost my parents have always supported me and my wild ways. Without them, literally none of this would be possible, and who knows where I would be. But artistically, yes, wow, I would have to start with Micheal Stiles. Before him, the lettering that I am so well known for now, was all over the place. He showed me the basics, and gave me a judgement-free place to start from. His words of wisdom? Slow down and be patient.
Another stepping-stone in my artistic journey was the foundations of illustration I learned at California State University, Long Beach. That education taught me how to draw anything technically, which meant I became a consistently legible illustrator, similar in terms of learning a trade. Without that foundation, I would not have the tools to walk into any situation and address it in a professional manner. An artist who greatly influenced me during my time at CSULB was Jennifer Cotterill. Being an undergraduate while she pursued her Masters, gave me so much insight to my own capabilities, and I was so grateful to study in a realm with such an overwhelmingly talented and creative person oozed excellence with all of the humility in the world.
Since opening my business, the most inspirational business owner I have known, worked with, and whole-heartedly looked up to is Yasmin Mason, owner of the Fermentation Farm in Costa Mesa. This woman is a legend. She has changed the world by connecting with people- one on one. In those very terms, she has given me incredible insight on what it is to not only be a business leader, but impact your community, one tiny ripple at a time.
Lastly, I must also give a giant shout out to the Pandr Design Co. founders- Roxy Prima, and Phoebe Cornog. These two are single handedly changing the canon for what it means to be a working artist in the world. Game changers, life changers, I will be a lifelong supporter of these two, and the INSANE value they bring to the trade, skill, and professionalism it takes to be a creative business person.
Linkedin: Stacy Moffatt
Twitter: Stacy Moffatt
I have been following Keith Bynum (and his INCREDIBLE house renovations) on Instagram for a while now. A minute ago, he redid a camper and we laughed about how freakin cute it would be if I did a little portrait. Several hundred months later... Taa-Daaaaa!!!! @keithbynumjr on Insta- tell him I sent you!
Above is my first attempt at a gif! Below is the construction process:
Lastly, my final:
Happy Spooky Season!!!
The final! Look at those highlights!
One last final detail shot!
Hi! I'm Stacy, and I am an Illustrator and Hand Letterer. ... And a very proud cat mom.